Additional Material
Chapter 10
100 Differentiation examples
To innovate you must look beyond your own industry. Answers lie at unexplored places. Once David Gómez was talking with Pepe Mujica, former president of Uruguay, and he said: “¿Want to change the world? Travel. Somebody already solve it somewhere in the world”. This is what these examples are all about. Giving you ideas from other companies and industries to open your mind.
To think outside the box, you first need to look outside the box.
Examples are classified in the ten categories explained in the book (10 examples of each).
10 examples of Positioning yourself differently
1) Krispy Kreme • 2) Optifog • 3) Tre-Net • 4) Bogotá Beer Company • 5) J. García López • 6) Learning my security • 7) Listtos • 8) Genesis Juices • 9) WOM Chile • 10) Peggy Sue’s.
10 examples of Product features
1) Bonegg • 2) Head bags • 3) Nivea • 4) Bump water• 5) Splenda sweetener • 6) Win detergent • 7) van Canto a capella band • 8) Maped school supplies for lefties • 9) Crazy Scientist • 10) Coéxito lubricants.
10 examples of Service level
1) Notaría 26 • 2) McDonald’s • 3) Carulla supermarkets • 4) Pradilla advertising agency• 5) HCA hospitals • 6) Zappos • 7) Méndez moving services • 8) Francisco Benito decoration • 9) Andrés Carne de Res restaurant • 10) Virgin Mobile.
10 examples of Storytelling
1) Creating stories • 2) Cracker Barrel • 3) Tito’s Vodka • 4) TOMS shoes • 5) Mommy Works • 6) Galicia bank • 7) 20 Water • 8) Crown Relocation • 9) Charity: Water • 10) Air New Zealand.
10 examples of Market niche
1) La City Bar • 2) Food Should Taste Good • 3) The Liberty Hotel • 4) 28 Sport • 5) Gay Travel • 6) Love, Peace & The Planet • 7) Platinum Club • 8) Sedal Co-Creations • 9) Hiscox • 10) Fathom cruises.
10 examples of Customer experience
1) Disney’s MagicBand • 2) D’Norberto hairdresser • 3) La Vecindad Chavo del 8 • 4) Sadia turkey • 5) Bogotá Travel Guide • 6) Green Eat restaurant • 7) Mónica Botero pediatric dentist • 8) Silvia Tcherassi dseigner• 9) Terpel service stations• 10) Automóvil Club Argentino.z
10 examples of Specialization
1) Home Vestors • 2) Philippe pastry • 3) C+R Research • 4) Foto Japón • 5) Librofutbol.com • 6) Costa Rica • 7) Club de la Milanesa restaurant • 8) Ceipa university • 9) Tattoo Hero • 10) On Top Barcelona.
10 examples of Distribution
1) Botánicus • 2) Book De aquí a la paternidad (From here to parenthood) • 3) Endulza tu paseo • 4) GoPro • 5) Mon Dieu! women shoes • 6) Samsara stockings • 7) Fundraising Krispy Kreme • 8) Med&Est • 9) Warby Parker • 10) Cachivaches costumes.
10 examples of Design
1) Tortas Cascabel • 2) Modem ETB • 3) Haceb • 4) Havaianas sandals • 5) Untuckit • 6) Qdesk school desks • 7) Samurai Turbo Silence • 8) Pamesa Ceramic Agatha Ruiz de la Prada collection • 9) Bellroy wallets • 10) BCI bank.
10 examples of Processes
1) Carulla • 2) Doritos • 3) LaSalle College • 4) Oceana swimsuits • 5) Patek Philippe watches • 6) Nanas & Amas Perú • 7) Variedades Carol • 8) LAN airline (Now LATAM) • 9) EnVivo training • 10) Abejas y Avispas (Bees and Wasps).