Additional Material
Chapter 1
Additional information of examples and brands mentioned on Chapter 1:Selling cheap is an option; if you live to tell the tale.
Netflix – House of Cards
3rd Season Official Trailer • Link to the article of the magazine Strategy+Business that analyzes Netflix integration. (www.facebook.com/HouseofCardsLatinoamerica)
Article from the magazine Strategy+Business Autumn 2015: Vertical Integration 2.0: An Old Strategy Makes a Comeback
UberPool
Service where several passengers share a ride in the same direction, paying less than an exclusive trip. (UberPool)
Smartphones market
GfK report on the sales evolution of Smartphones per region: Global Smartphone sales
Tata Nano
Motor magazine article (Spanish): Tata Nano, un auto tan barato que pese a eso, no logró persuadir a su clientela
Secrets of prices book (Los secretos de los precios)
Promotional trailer of the book Los secretos de los precios from Ariel Baños (Spanish) • Link to the site of the book. (www.fijaciondeprecios.com)
Hilton Worldwide brand portfolio
Hilton corporate site and its brand portfolio: hiltonworldwide.com/portfolio
La Biela Restaurant (Buenos Aires)
La Biela restaurant in La Recoleta, Buenos Aires • Menu of the restaurant where two columns with different prices, depending if its consumed indoors or outside (outside is 20% more on average) • Images from inside and outside the restaurant. (www.labiela.com)
