Additional information of examples and brands mentioned on Chapter 5: The art of differentiation.
Differentiation concept evolution
Millward Brown differentiation study
Reference to the Millward Brown study • Link to the book The Meaningful Brand on Amazon • Video from Nigel Hollis explaining what is a Meaningful Brand.
Differentiated brands sell more at higher prices: Meaningfully Different Framework
Book from Nigel Hollis (Millward Brown Chief Global Analyst): The Meaningful Brand: How Strong Brands Make More Money