Additional information of examples and brands mentioned on Chapter 7: How to test your difference.
Pizza brand positioning
Papa John’s: Better ingredients. Better pizza.
Domino’s Pizza: 30 minutes or free.
Experience in Bariloche (Argentina): Long lines and a lot of waiting times to take transportation • Preferred line for Citi customers.
Lounge at Aventura Mall (Miami): Space inside the mall with space to sit, coffee station, battery chargers and ATM. During Christmas offer gift packaging and Santa ticket express.