Additional information of examples and brands mentioned on Chapter 9: Differentiation is a never-ending process.
Nudes were revolutionary in 1953, but 62 years later the world is different. A change in its strategy. With a stronger content focus “to be seen at work”, Playboy.com grew 258% in one year.
Ways to order Domino’s pizza
Domino’s has perfected its difference focused on simplifying the way to order pizza, where you now have 6 different ways to order: Text message, tweet, smart tv, from your car, smart watch or voice message.